8 Vital Things to Consider When Building Your Dream Home
Walk into your project informed, confident, and fully prepared.
Avoid Costly Mistakes. Build With Clarity.
Designing and building a home isn’t something you do every day—but the decisions you make now will affect your lifestyle (and your wallet) for years to come.
Without the right guidance, it’s easy to overlook critical details that
impact budget, functionality, flow, and the long-term joy of living in a custom home.
That’s why I created this essential guide.
Inside this free resource, you’ll learn the 8 most important things every homeowner must cover with their team of professionals before breaking ground.
Save yourself stress, surprises, and years of “I wish we had known…”
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Download the free guide and step into your project like an informed, empowered homeowner.
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the who
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Susan Ferrier
FOUNDER
interior designer and speaker
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Jillian O'Neill
FOUNDER
furniture designer and speaker
NEED MORE??
Four sessions. Zero regrets. Everything you need to know before building.
Access to (4) 60 minute prerecorded virtual sessions,
led by designers Susan Ferrier and Jillian O’Neill
SESSION 1
Assembling the Dream Team
How to hire and manage the right architect, designer, and builder
SESSION 2
Budget Like a Boss
Real talk about what luxury really costs—and how to avoid overages
SESSION 3
Timeline & Process
Permits, phases, and living your life while building
SESSION 4
The Details That Define Luxury
Finish choices, quality control, and timelessness vs trend
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building your dream home
this is not a task for the faint of heart, let’s just be honest. sadly, not many walk away from the experience with much positivity about the industry. we’d like to pass on the tools that are bound to make the experience more personal, efficient, and even joyful.
-learn the right questions to ask an architect, and builder, and a designer
-learn the strategy behind budgets and allowances
-learn about schedules and scope responsibilities among professional parties
-learn how to define what YOU like in design - colors, textures, mood, etc
-learn to effortlessly navigate choosing all elements for the home - from windows to flooring to furnishings to fine art
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renovator
are you about to embark on a large renovation? whether it is a historic home, a dated kitchen, or a primary bath that needs more functionality, all spaces deserve to be personal, detailed, and thoughtful.
-learn what to consider about the existing architecture when renovating
-learn the right questions to ask an architect and a contractor
-learn the strategy behind budgets and allowances
-learn how to define scope to industry professionals
-learn what are realistic timelines
-learn how to create a space that is truly “your style” rather than replicating others
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design obsessed
you are design savvy and can not get enough of learning about and being inspired by luxury design? we’d love to facilitate this lifelong love of home alongside you by allowing you unprecedented insight into our years of experience in luxury homes.
-you already dabble in the pursuit of designing your own home but would like to learn more about the insider information regarding designing a luxury home
-you are curious to learn more about what you can do to impact the mood and feeling of your home.
-you are looking to get inspired about designing your home and are currently overwhelmed by the options in front of you. you’d love the opportunity to pick our experts’ brains during this weekend.
we’re also thrilled to introduce you to these special guests via immersive design experiences
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Jillian O'Neill
"I want you to walk away with a sense of confident intuition when it comes to defining your desires for your home…your most sacred spaces. Moreover, I want you to feel empowered to make informed decisions because, at the core, you are now much more knowledgable about this intensive, daunting, and emotional process of designing a home.
On a personal note, I am deeply appreciative of the remarkable roster of speakers from which you all now have the chance to learn. This group embodies both exceptional knowledge and remarkable generosity and, in joining us, I cannot wait for you to witness this firsthand.

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susan ferrier
“My intention is to share with you, the home owners and enthusiasts, insights and experiences that inform the many decisions made on the path to creating a beautiful functioning home. To demystify the process by pulling back the curtain and making you wiser to the challenges and rewards held within the process. Creating an elegant home should be an exciting time full of joy and anticipation. I would love to help.
My wish is that you will walk away prepared with knowledge and the ability to lead and advocate for yourself and your family on this deeply personal journey.”
